Insights

The best drivers don't skip pre-trip because they're fast. They're fast because they never skip pre-trip.

The trucking industry is at a pivotal crossroads. The demand for qualified CDL drivers is surging, yet the supply is not keeping pace....

While the trucking industry loses $80 billion annually to driver turnover, a select group of carriers are thriving with retention rates above 85%. Discover the unconventional strategies that separate industry leaders from those drowning in the driver shortage crisis.

As the freight industry enters 2025, the battle for qualified CDL drivers has reached unprecedented intensity. With driver turnover rates still hovering near 90% and a shortage of 80,000+ drivers nationwide, carriers who master strategic acquisition will dominate the market while others struggle to maintain capacity.

Discover how AI recruiting has become the growth engine for sub-200 truck operations. Learn the proven strategies that helped Martinez Transport grow from 32 to 97 trucks in 14 months while reducing turnover from 127% to 31%.

The trucking industry's recruiting crisis isn't just about driver shortage—it's about speaking the wrong language to an entire generation. Discover why traditional recruiting messages fail with younger drivers and the communication strategies that convert skeptics into loyal team members.